8h ago

Director of B2B Marketing Strategy: Mid-Market & DR

San Francisco, CA | Los Angeles, CA

$151.9k-$217k / year

full-time Hybridmedia

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll lead strategic planning and budget allocation for Tubi's Mid-Market and DR advertising business. Reporting to the SVP of B2B Marketing, you'll drive pipeline growth and revenue efficiency by optimizing channel mix and programs across the segment. This is a hybrid role based in San Francisco or Los Angeles.

๐ŸŽฏ What You'll Do

  • Own holistic marketing strategy and investment plan for Mid-Market and DR revenue goals
  • Serve as primary marketing partner to Sales leadership, aligning on priorities and go-to-market
  • Establish measurement frameworks connecting marketing investment to pipeline and revenue
  • Build scalable processes, planning frameworks, and documentation for long-term growth

๐Ÿ“‹ Requirements

  • 8+ years of experience in B2B demand generation or growth marketing
  • Proven ability to connect marketing strategy to pipeline, revenue, and efficiency metrics
  • Strong analytical and strategic thinking skills
  • Excellent cross-functional leadership with experience partnering closely with Sales and Revenue teams

โœจ Nice to Have

  • Experience in advertising, media, or ad tech
  • Understanding of Account Based Marketing and demand generation
  • Bachelor's Degree

๐ŸŽ Benefits & Perks

  • ๐Ÿ’ฐ Annual discretionary bonus
  • ๐Ÿ–๏ธ Flexible Time Off Policy
  • ๐Ÿ‘ถ 12 weeks paid parental leave
  • ๐Ÿ’ช Medical/dental/vision insurance
  • ๐Ÿง˜ Monthly wellness reimbursement

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Phone Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Panel Interviewยท 60 min
  4. 4Executive Interviewยท 45 min
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