Description

You will lead the go-to-market strategy and execution for Roblox's advertising products, partnering with product and brand teams to drive growth and market leadership. You'll create compelling content, stay ahead of industry trends, and foster cross-functional collaboration.

Requirements

• 6+ years product marketing experience with global tech/ad platform
• Deep experience partnering with sales teams on education and objection handling
• Proficient in messaging, positioning, and content strategy for large brand/agency audience
• Experience leading omnichannel marketing strategies
• Ability to drive cross-functional alignment and influence stakeholders at all levels

Responsibilities

• Lead GTM strategy, messaging, and positioning for Ads products
• Develop evergreen product content for business channels and sales enablement
• Monitor advertising industry trends and nurture partnerships
• Track and analyze marketing campaign performance, provide optimization insights
• Foster cross-collaboration between Brand Partnerships, Engineering, Product, Marketing, and Creative teams