Description

You will lead the strategy and execution of field marketing activities for North America, driving early-stage pipeline and accelerating sales cycles through events. You'll collaborate with sales, marketing, and product teams to execute impactful programs, manage budgets, and measure success through KPIs like ROI and lead generation.

Requirements

• 3+ years of field marketing experience, including B2B SaaS startups and established companies
• Strong relationship-building skills for cross-functional collaboration
• Proven track record of executing creative, impactful field marketing programs for diverse audiences
• Outstanding project management with attention to detail and operational rigor
• Familiarity with sales processes and analytical, outcome-driven mindset

Responsibilities

• Execute event strategy to reach target audience and generate leads
• Extend brand across in-person conferences, virtual events, product launches, and influencer meetups
• Define and measure field marketing success via KPIs: ROI, lead generation, pipeline influence, sales engagement
• Manage overall budget and drive high event ROI
• Collaborate with Marketing, Sales, and BD teams to plan and follow up on field marketing activities