Description

Lead global marketing for the Mafia franchise and Hangar 13 portfolio, developing strategy, driving execution, and building player communities to maximize acquisition, engagement, and retention. You will guide the franchise into a new era, partner with cross-functional teams, and define creative content and budget.

Requirements

• 8-10+ years as a Global Brand Marketing leader in games, live service, media, or entertainment
• Ability to collaborate in a highly matrixed organization across global teams
• Skill in using insights, data, and metrics to communicate player needs
• Strong presentation skills for team and company leadership
• Good taste in content and marketing creative
• Strong staff management and cross-functional leadership
• Passion for video games and content-driven experiences
• Available to travel domestically and internationally

Responsibilities

• Develop global marketing strategy using customer, product, competitor, and cultural insights
• Define customer journeys, target audience, product positioning, and messaging
• Partner with product development teams to align game vision with marketing
• Collaborate with international marketing teams for regionally relevant plans
• Lead creation of core global brand creative including key art, trailers, and events
• Manage marketing budget and optimize allocation across regions
• Set and evaluate global campaign performance targets using data
• Report to studio leadership and stakeholders on marketing strategies and results
• Lead, grow, and manage the marketing team
• Oversee multiple concurrent projects ensuring successful execution