1h ago
Senior Director, Field Marketing & ABX
Canada; United States
full-timedirector Remotead tech
Tech Stack
Description
You will lead the strategy and execution of high-impact field marketing, events, and account-based experiences to support StackAdapt's revenue growth goals. You will build scalable go-to-market strategies, drive pipeline growth, and oversee the events marketing team while automating processes with AI.
Requirements
- 7+ years in a leadership position in field marketing, account-based marketing, or enterprise marketing
- Proven experience in ad tech with strong understanding of B2B mid-market and enterprise sales
- Deep curiosity for learning and applying advancements in AI
- Experience leading and scaling go-to-market strategies that impact revenue growth
- Strong background in event marketing and managing large-scale events
Responsibilities
- Develop and lead experiential marketing strategy supporting revenue growth with high-impact regional and vertical-specific campaigns
- Collaborate with sales and vertical teams to execute field marketing campaigns for pipeline creation and deal acceleration
- Lead and mentor the event marketing team to ensure events drive pipeline and align with business goals
- Own, scale, and lead the annual summit Conversion Account-Based Experience (ABX)
- Design, execute, and optimize multi-channel ABX campaigns leveraging AI, data, and insights to drive engagement and conversion
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