1h ago

Senior Director, Field Marketing & ABX

Canada; United States
full-timedirector Remotead tech

Tech Stack

Description

You will lead the strategy and execution of high-impact field marketing, events, and account-based experiences to support StackAdapt's revenue growth goals. You will build scalable go-to-market strategies, drive pipeline growth, and oversee the events marketing team while automating processes with AI.

Requirements

  • 7+ years in a leadership position in field marketing, account-based marketing, or enterprise marketing
  • Proven experience in ad tech with strong understanding of B2B mid-market and enterprise sales
  • Deep curiosity for learning and applying advancements in AI
  • Experience leading and scaling go-to-market strategies that impact revenue growth
  • Strong background in event marketing and managing large-scale events

Responsibilities

  • Develop and lead experiential marketing strategy supporting revenue growth with high-impact regional and vertical-specific campaigns
  • Collaborate with sales and vertical teams to execute field marketing campaigns for pipeline creation and deal acceleration
  • Lead and mentor the event marketing team to ensure events drive pipeline and align with business goals
  • Own, scale, and lead the annual summit Conversion Account-Based Experience (ABX)
  • Design, execute, and optimize multi-channel ABX campaigns leveraging AI, data, and insights to drive engagement and conversion
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