Tech Stack

Description

You will lead the delivery of multi-channel campaigns within a B2C performance team, driving customer acquisition and engagement. Your role spans the full campaign lifecycle from ideation to execution, leveraging data and AI tools to create impactful marketing communications.

Requirements

• Experience with in-app banner advertising and customer journeys
• Familiarity with Tableau or similar reporting platforms
• Ability to analyze key performance metrics
• Experience defining audiences and collaborating with targeting teams
• Ability to prompt AI tools for short-form copy

Responsibilities

• Lead campaign delivery lifecycle from ideation to in-channel execution
• Analyze performance metrics to identify optimization and testing opportunities
• Define audiences and collaborate with targeting teams
• Create effective short-form copy using AI tools
• Manage multi-channel campaigns across paid and owned digital channels