Description

Lead Stash's customer acquisition strategy across paid social, search, affiliate, mobile app platforms, and offline media. Drive growth through experimentation and optimization, owning the strategy and performance of the acquisition engine to help millions discover Stash.

Requirements

• Experience leading acquisition marketing for a consumer fintech or financial services brand
• Deep expertise in performance marketing channels including paid social, search, and affiliate
• Strong analytical skills with experience in attribution and incrementality testing
• Proven ability to lead and mentor a team while being hands-on in strategy
• Experience with mobile-first growth and app install campaigns

Responsibilities

• Own and scale customer acquisition across paid social, search, affiliate, app install, and offline media
• Optimize channel mix and performance to drive efficient CAC and long-term customer value
• Lead mobile app acquisition strategy including app install campaigns and app store optimization
• Build and execute a high-performance experimentation engine across media, creative, and messaging
• Strengthen measurement and attribution through partnership with Data and Martech