Tech Stack

Description

You will manage global paid media campaigns for Starlink's B2C and B2B products, developing strategies, optimizing performance, and collaborating with marketing, product, and finance teams to drive efficient results.

Requirements

• Bachelor's degree
• 3+ years experience in performance media, paid social, paid display, and paid search in e-commerce or performance verticals
• Deep understanding of paid media across all channels
• Experience with analytics platforms like Google Analytics
• Strong quantitative and analytical skills

Responsibilities

• Drive and optimize global paid media campaigns based on CAC and LTV across search, social, display, and video channels
• Own campaign management end-to-end including audience targeting, keyword research, competitive analysis, messaging, creative, and reporting
• Develop experimentation roadmap with A/B testing and lift testing to improve performance
• Monitor campaign performance, develop reporting and recommendations for incremental growth
• Establish channel forecasts and budget recommendations, maintain relationships with ad platforms