Tech Stack

Description

As the Marketing Manager for MyALEXHealth, you will build the B2C demand generation engine for a new digital Medicare guide. You'll drive traffic, create content, manage social media, and navigate complex regulations—all while working with a small, senior team to help people transition from employer coverage to Medicare with confidence.

Requirements

• 5+ years marketing experience, ideally in healthcare or to 60+ demographic
• Medicare knowledge (products, regulations, ecosystem) strongly preferred
• Exceptional writing and communication skills
• Proven social media track record reaching older adults
• Data-driven decision making and creativity

Responsibilities

• Drive B2C traffic through social media, partnerships, and website optimization
• Own content creation strategy: emails, posts, case studies, webinars, eBooks
• Manage leads via HubSpot and track campaign performance
• Ensure compliance with Medicare marketing regulations
• Build the marketing playbook through testing and data analysis