🛠 Tech Stack

💼 About This Role

You'll build and scale lifecycle programmes across 5 African markets, driving retention and upsell for millions. Your success is measured in LTV growth and retention rates, not just email metrics. Join a TIME 100-listed company transforming financial inclusion.

🎯 What You'll Do

• Design and scale multi-channel lifecycle programmes across SMS, WhatsApp, push, and in-app.
• Build behavioural trigger-based upsell systems for digital loans, insurance, etc.
• Run A/B tests on messaging, timing, and offers with statistical rigour.
• Track and optimise LTV, cohort retention, renewal rates, and upsell performance.

📋 Requirements

• 6+ years building and scaling CRM or lifecycle marketing.
• Experience in MVNO, super-app, mobile gaming, prepaid subscriptions, or B2C fintech.
• Hands-on experience with Braze, CleverTap, MoEngage, or similar CRM platforms.
• Proven track record of LTV growth, retention revenue, or upsell rates.

✨ Nice to Have

• Experience migrating CRM platforms (e.g., Mailchimp to Braze).
• Background in fintech or high-frequency subscription models.
• Familiarity with Mixpanel, Amplitude, or Looker.

🎁 Benefits & Perks

• 🏖️ Fully remote within UTC-1 to UTC+3 time zones
• 📚 Professional development programs and coaching partnerships
• 👶 Family-friendly policies and flexible working
• 🌍 Work with diverse teams across UK, Europe, and Africa
• 🧘 Well-being support and career growth opportunities

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical Assessment· 60 min
4. 4Final Interview· 45 min