Tech Stack

Description

You will manage the company website, create and optimize landing pages, and drive pipeline through digital strategy, conversion optimization, and analytics. Collaborate with the marketing team to enhance website performance and report on outcomes using tools like GA4.

Requirements

• 5-7 years of experience
• Strong organizational skills and ability to manage multiple projects simultaneously
• Strong interest in CRO and ability to self-identify and execute tests
• Understanding of ABM technologies and how to execute
• Experience with WordPress and website management, including: building pages, working closely with web designers, reporting and analytics
• Knowledge of SEO/AEO technical best practices
• Experience with Google Analytics 4 and Tag Manager
• Experience with Qualified or similar conversational AI platform
• Experience with Trendemon, Mutiny or other website personalization tools

Responsibilities

• Partner with marketing team members to guide them in best practices and possibilities for custom landing pages supporting events and campaigns
• Day to day management of WordPress website
• Create custom high-performing pages, including testing various copy as well as layout
• Manage website personalization tool
• Mange AI agents with a goal of maximizing conversions
• Report on website performance
• Continually test to drive higher performance across the website
• Work closely with the content team on AEO/SEO initiatives, including technical and content updates across the site