2h ago
Content Specialist, Growth
Tbilisi, Georgia
full-timeseniore-commerce
Description
You will create, test, and optimize content across the marketing funnel as part of a Conversion Rate Optimization team, collaborating with designers, developers, and product partners to improve experiment outcomes and business results.
Requirements
- Excellent writing and editing skills (English C2 level)
- Strong content management skills with attention to detail
- Data-driven mindset with comfort using performance metrics
- 4+ years experience in SaaS marketing, content, copywriting, or growth roles
- Hands-on experience with performance-oriented or conversion-focused content
Responsibilities
- Plan, write, and iterate on content across multiple channels
- Develop content for CRO experiments: headlines, value propositions, CTAs, page structure
- Use data and research to analyze and improve content effectiveness
- Contribute ideas to CRO ideation, prioritization, and iteration cycles
- Partner with UX Designers to explore alternative user journeys
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