7h ago

Senior Lifecycle Marketing Manager

Massachusetts

โœจ $120k-$160k / yearest.

full-timesenior Remotehealthcare

๐Ÿ’ผ About This Role

You'll shape and execute a groundbreaking lifecycle and retention marketing program for a women's health offering, directly impacting patient trust and engagement. By leveraging data and collaborating with clinical teams, you'll drive better health outcomes through a seamless patient experience. This is an opportunity to build something from the ground up in a high-impact role.

๐ŸŽฏ What You'll Do

  • Own day-to-day execution of lifecycle channels and retention marketing strategy
  • Build the 0-to-1 testing engine for retention with automated messaging journeys
  • Collaborate with Clinical and Operations teams to improve patient satisfaction
  • Synthesize data and qualitative insights to optimize the end-to-end funnel

๐Ÿ“‹ Requirements

  • 2-5 years of DTC lifecycle marketing in a 0-to-1 growth environment
  • Experience owning email and SMS channels with a retention focus
  • Strong problem-solving with a builder mentality in ambiguous settings
  • Ability to translate data into actionable insights and drive alignment

โœจ Nice to Have

  • Experience in women's health or healthcare
  • Background in patient engagement or retention marketing

๐ŸŽ Benefits & Perks

  • ๐Ÿฅ Competitive healthcare benefits
  • ๐Ÿ“Š Generous equity compensation
  • ๐Ÿ–๏ธ Generous PTO policy
  • ๐Ÿ’Š Opportunity to impact patient care
  • ๐Ÿค Collaborative and fast-paced environment

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Callยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Cross-functional Interviewยท 45 min
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