1d ago

Lifecycle Marketing Manager

New York, NY, United States

$115k-$130k / year

full-timemid Hybridfinance

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll build and optimize email marketing campaigns that educate, engage, and convert target audiences across the full buyer and customer lifecycle at Ripple. Core impact: drive measurable impact on pipeline and revenue using AI-powered tools for content creation and personalization. You'll be a champion of AI-driven campaign optimization at scale.

๐ŸŽฏ What You'll Do

  • Build, QA, and deploy email campaigns for lead nurture and engagement
  • Leverage AI tools to accelerate campaign build, personalization, and A/B testing
  • Write and refine high-performing email copy across the lifecycle
  • Analyze performance metrics and share insights with cross-functional teams

๐Ÿ“‹ Requirements

  • 3+ years of proven track record in email, lifecycle, or marketing operations roles
  • Hands-on experience with a marketing automation platform (Account Engagement/Pardot, HubSpot)
  • Proven ability to write clear, persuasive, and conversion-focused email copy
  • Strong understanding of segmentation, nurture programs, and B2B buying journeys

โœจ Nice to Have

  • Experience with AI features of marketing automation tools
  • Experience working in collaborative, cross-functional, fast-paced environments

๐ŸŽ Benefits & Perks

  • ๐Ÿ–๏ธ Professional development budget for learning
  • ๐Ÿ’ผ Competitive salary, bonuses, and equity
  • โค๏ธ Health and mental healthcare coverage
  • ๐Ÿ‘ถ Industry-leading parental leave
  • ๐Ÿฝ๏ธ Catered lunches and stocked kitchens

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Callยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Technical/Case Interviewยท 60 min
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