16h ago
Manager, Performance Marketing, Brandformance
San Francisco, US
$110k-$170k / year
full-timesenior Hybridsoftware
🛠 Tech Stack
💼 About This Role
You'll own brandformance campaigns that bridge brand storytelling with measurable performance outcomes. You'll partner across brand, creative, and growth teams to design campaigns that shape perception while delivering efficiency. This role is ideal for a marketer who can transform upper-funnel channels into down-funnel performance engines.
🎯 What You'll Do
- Develop and execute brandformance strategies across paid social, video, display, and emerging channels.
- Create full-funnel frameworks turning brand channels into performance levers reducing CAC.
- Define KPIs bridging brand health and business impact including awareness and pipeline contribution.
- Lead multi-channel campaign planning and execution across LinkedIn, Meta, YouTube, CTV, and programmatic.
📋 Requirements
- 5+ years of experience in performance or brand marketing.
- Experience in B2B SaaS or fintech environment.
- Proven track record transforming upper-funnel channels into measurable down-funnel performance drivers.
- Strong understanding of paid media ecosystems, incrementality measurement, and brand lift.
✨ Nice to Have
- Experience with geoX experiments and halo lift strategies.
- Familiarity with Looker, Tableau, and GA4 dashboards.
- Experience working with regional and global marketing teams.
🎁 Benefits & Perks
- 💰 Equity included in compensation package.
- 🎯 Performance bonus offered.
- 🏢 Hybrid work flexibility in San Francisco office.
- 📈 Career growth in a high-visibility role.
- 🌍 Global team with 26 offices worldwide.
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