🛠 Tech Stack

💼 About This Role

You'll own the go-to-market strategy and execution for new partner recruitment marketing at WatchGuard, driving programs that attract managed service providers and channel partners. You'll collaborate across revenue marketing functions to ensure a cohesive motion from first touch to signed agreement. Success is measured by leads, MQLs, conversion rates, and new partner opportunities.

🎯 What You'll Do

• Develop and execute partner recruitment GTM plays
• Build and launch integrated campaigns across digital, email, paid, and content channels
• Own partner recruitment lifecycle nurture program strategy and content
• Align with sales reps on target accounts and lead follow-up
• Report on funnel performance with optimization recommendations

📋 Requirements

• 7-10 years B2B marketing experience
• Proven experience developing and executing go-to-market plans
• Strong understanding of partner/channel business model
• Experience with marketing automation and CRM tools like Marketo or Salesforce

✨ Nice to Have

• Prior experience in cybersecurity or technology marketing
• Experience working directly with sales teams on ABX motions

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 💰 Competitive compensation
• 🏥 Health insurance
• 📈 401k matching

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Panel Interview· 60 min