2h ago

Director, Experience Strategy

Detroit
full-timedirector HybridMarketing and Advertising

Description

You will architect enterprise-wide customer experience strategies for a major client, lead a team of strategists, and drive measurable business impact through data-driven CRM and lifecycle marketing. You'll partner with creative, analytics, and technology teams to deliver transformative initiatives and position the agency as a strategic innovation partner.

Requirements

  • Expertise in CRM, customer lifecycle marketing, and data-driven strategy
  • Experience leading and developing teams of strategists
  • Strong client relationship management and thought leadership skills
  • Ability to translate complex data into actionable insights and measurement frameworks
  • Familiarity with martech, data privacy, and AI trends

Responsibilities

  • Develop comprehensive customer journey strategies across multiple brands, segments, and channels
  • Build measurement frameworks, attribution models, and learning agendas
  • Lead and mentor a team of strategists, fostering growth and professional development
  • Serve as a strategic trusted advisor to client leadership
  • Partner with creative, analytics, and technology teams to deliver integrated solutions
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