Description

You will lead the provider go-to-market experience at Headway, a Series D company building a new mental health care system. In this role, you'll own the provider narrative, partner with Growth and Sales, execute GTM campaigns, strengthen the provider community, and lead a high-performing marketing team.

Requirements

• 10+ years marketing experience, 3+ years in leadership owning GTM strategy
• Proven track record in multi-channel marketing for marketplace/SaaS/platform
• Strong positioning and messaging skills
• Experience partnering with Sales and Growth teams
• Data-driven marketer with A/B testing and playbook building experience

Responsibilities

• Uplevel provider narrative to communicate product value and accelerate adoption
• Support Growth Sales objectives with sales enablement and channel messaging
• Own provider go-to-market strategy, positioning, and execution
• Evolve community programs to foster loyalty and referrals
• Build and lead a high-performing marketing team with a test-and-learn culture