🛠 Tech Stack

💼 About This Role

You'll lead paid search campaigns and conversion rate optimization to drive 3X-5X growth in SEM investment and revenue. You'll manage budgets, optimize keywords and landing pages, and collaborate cross-functionally to align strategies with business goals. This remote role offers hands-on ownership of a high-impact marketing channel.

🎯 What You'll Do

• Manage paid search budget and optimize ROI across campaigns.
• Conduct keyword, ad, and audience A/B testing for continuous improvement.
• Lead CRO with landing page research, testing, and implementation.
• Build weekly/monthly performance reports and present insights to leadership.

📋 Requirements

• 4+ years of paid search marketing (SEM/PPC) experience.
• 1+ year in a leadership or Director-level capacity.
• Deep expertise in Google Ads (Search, Display, Performance Max).
• Proven track record managing significant advertising budgets with measurable ROI.

✨ Nice to Have

• Experience with CMS tools and basic HTML/tagging.
• Experience with paid social, local service ads, or SEO.
• Familiarity with data analysis and attribution tools.

🎁 Benefits & Perks

• 🏖️ 3 weeks PTO + 9 holidays + birthday off
• 🏥 Health, vision, and dental coverage
• 🎁 Employee Engagement & Rewards Platform (gift cards, donations, extra vacation)
• 📚 Significant tutoring discounts for family
• 🌍 Annual paid volunteer day

🚩 Heads Up

• Role combines Director-level title with hands-on execution (may indicate small team).
• Willingness to learn basic HTML/tagging listed as requirement, not nice-to-have.