Description

You will define and own the end-to-end marketing strategy for SoFiUSD, a bank-issued stablecoin, driving consumer adoption and institutional distribution. You'll collaborate cross-functionally to establish SoFiUSD as a trusted digital dollar in a regulated, fast-moving space.

Requirements

• 8-12+ years of Product Marketing experience with senior IC scope
• Direct experience marketing crypto, blockchain, payments, or financial infrastructure
• B2B crypto or fintech experience including partner marketing and institutional GTM
• Proven ability to translate complex technical products into clear narratives
• Comfort operating in regulated environments and ambiguous product spaces

Responsibilities

• Define global GTM strategy for SoFiUSD across consumer and institutional channels
• Build sales enablement capabilities including pitch decks, narratives, and event strategy
• Partner with Brand, PR, and Content teams to position SoFiUSD as the most trusted digital dollar
• Translate product capabilities and regulatory constraints into clear market positioning
• Align roadmap, messaging, and launch plans across Product, Legal, Risk, Comms, and Growth