15h ago

VP of Marketing

Toronto

$150k-$237.5k / year

full-timelead Hybrid

🛠 Tech Stack

💼 About This Role

You'll own go-to-market strategy and build a scalable demand engine for a Fintech company transforming B2B payments. You'll lead multi-vertical expansion and establish category leadership as a core growth driver. This role offers a chance to shape the future at a venture-backed, high-growth company.

🎯 What You'll Do

  • Develop and execute ROI-driven go-to-market strategies across multiple verticals.
  • Design and scale a multi-channel demand generation engine.
  • Own full-funnel performance metrics and optimize lead scoring.
  • Lead event strategy with measurable pipeline attribution.
  • Build co-marketing programs with strategic ecosystem partners.

📋 Requirements

  • 8–12+ years of experience in B2B SaaS or FinTech marketing.
  • 3+ years in a senior marketing leadership role (VP or equivalent).
  • Proven track record building revenue-generating marketing programs in growth-stage companies.
  • Deep expertise in demand generation and multi-vertical go-to-market strategy.

✨ Nice to Have

  • Experience in FinTech, payments, AR/AP automation, or financial software.
  • Background in ecosystem-led growth (accounting firms, MSPs, etc.).
  • Experience in venture-backed or scale-up environments.

🎁 Benefits & Perks

  • 💰 Competitive salary with bonus and equity.
  • 🏖️ Unlimited PTO and flexibility.
  • 📚 Yearly learning & development stipend.
  • 📈 Equity opportunities.
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