15h ago
VP of Marketing
Toronto
$150k-$237.5k / year
full-timelead Hybrid
🛠 Tech Stack
💼 About This Role
You'll own go-to-market strategy and build a scalable demand engine for a Fintech company transforming B2B payments. You'll lead multi-vertical expansion and establish category leadership as a core growth driver. This role offers a chance to shape the future at a venture-backed, high-growth company.
🎯 What You'll Do
- Develop and execute ROI-driven go-to-market strategies across multiple verticals.
- Design and scale a multi-channel demand generation engine.
- Own full-funnel performance metrics and optimize lead scoring.
- Lead event strategy with measurable pipeline attribution.
- Build co-marketing programs with strategic ecosystem partners.
📋 Requirements
- 8–12+ years of experience in B2B SaaS or FinTech marketing.
- 3+ years in a senior marketing leadership role (VP or equivalent).
- Proven track record building revenue-generating marketing programs in growth-stage companies.
- Deep expertise in demand generation and multi-vertical go-to-market strategy.
✨ Nice to Have
- Experience in FinTech, payments, AR/AP automation, or financial software.
- Background in ecosystem-led growth (accounting firms, MSPs, etc.).
- Experience in venture-backed or scale-up environments.
🎁 Benefits & Perks
- 💰 Competitive salary with bonus and equity.
- 🏖️ Unlimited PTO and flexibility.
- 📚 Yearly learning & development stipend.
- 📈 Equity opportunities.
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