Tech Stack

Description

You'll own end-to-end multi-channel lifecycle strategies for **adoption and retention** of paid users at SimplePractice, a leading health tech platform. You'll drive measurable behavioral change through Email, In-Product Messaging, SMS, and Push, directly impacting **user expansion and churn reduction**. This high-impact IC role offers the chance to **shape the future of health tech** at an award-winning company.

Requirements

• 4–6+ years in **Lifecycle, CRM, or Growth Marketing** with focus on post-purchase in SaaS.
• Advanced hands-on experience with **marketing automation platforms** (e.g., Iterable, Braze).
• Proven ability to orchestrate complex campaigns across **Email, SMS, Push, and In-App** channels.
• Strong knowledge of performance metrics using **data tools** (e.g., Tableau, Mixpanel, Looker).

Responsibilities

• Map and manage the end-to-end buyer journey for paid users.
• Build and maintain automated flows across Email, IPM, SMS, and Push.
• Conduct audits to consolidate messaging and reduce communication noise.
• Own the monthly customer newsletter for high engagement.
• Partner on lifecycle support for events, webinars, and seasonal campaigns.