3h ago

Senior Associate, Marketing

Kuala Lumpur, Malaysia
full-timemid RemoteFinancial Services

Tech Stack

Description

You will execute and optimize marketing campaigns for a product vertical, managing end-to-end timelines and collaborating with cross-functional teams to drive customer acquisition and engagement. Use AI tools and data insights to improve campaign performance and contribute to revenue goals.

Requirements

  • 2+ years of marketing and campaign experience including digital media planning
  • Familiarity with AI marketing tools (predictive targeting, automated bidding, content generation)
  • Strong analytic skills with experience in Google Analytics, Facebook, and Google Ads
  • Cross-functional project management skills with ability to deliver on time and budget
  • Analytical mindset linking campaign metrics to P&L impact

Responsibilities

  • Review campaign briefs and assist in creative direction and copywriting
  • Manage end-to-end campaign timelines, creative workflows, and approval processes
  • Coordinate with Vertical Marketing Manager for local market execution and adaptation
  • Use AI-powered tools for campaign brief, targeting, and creative testing optimization
  • Monitor funnel metrics and optimize for issued targets
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