Description

You will build and lead the product marketing function, defining positioning and go-to-market strategy across multiple product lines. Collaborate with sales and product teams to align marketing strategies with product capabilities and sales objectives, initially as a strategic individual contributor and eventually scaling the team.

Requirements

• Bachelor's degree in business, engineering, computer science, or related field
• 8-12+ years of B2B product marketing experience
• Experience owning positioning and GTM strategy for SaaS or technology-enabled services
• Proven success launching products and collaborating with Product and Sales leadership
• Strong executive communication skills

Responsibilities

• Define and evolve product positioning across residential, commercial, marketplace, and other product lines
• Own GTM strategy for product launches and major releases
• Build and maintain sales assets: pitch decks, battlecards, objection handling
• Lead competitive research and narrative differentiation
• Establish product marketing processes, documentation standards, and team roadmap