Tech Stack

Description

You'll own and evolve the marketing technology product backlog, enabling smarter personalization, better pricing, and more relevant messaging for travelers through compliant data and analytics.

Requirements

• Strong experience delivering MarTech or Growth platforms in complex digital environments
• Deep understanding of first-party data strategies, identity, and consent management
• Experience building products for personalization, experimentation, and audience segmentation
• Familiarity with marketing performance and attribution across paid and organic channels
• Data-literate and insight-driven, able to use data for decisions

Responsibilities

• Enhance personalization by building identity, compliance, and user record platforms
• Craft data product requirements and execute product roadmap with cross-functional teams
• Build and maintain marketing performance databases for users, keywords, hotels, and cars
• Establish KPIs, assess performance, and drive improvements
• Oversee end-to-end product development from ideation to launch