Description

You will oversee the full marketing strategy for Similarweb's Web Intelligence solution, developing and executing campaigns to drive awareness and pipeline growth. You'll work closely with product marketing, content, and field teams to deliver global marketing programs.

Requirements

• At least 3 years of experience in a similar marketing role in a SaaS B2B company
• Strategic thinker with ability to build and execute a full marketing plan
• Action-oriented, proactive, and able to drive projects in a dynamic environment
• Effective organizational skills and ability to manage multiple projects
• Numerically literate, comfortable with metrics and spreadsheets

Responsibilities

• Develop and implement short- and long-term marketing strategies to increase brand awareness, lead generation, and pipeline creation
• Design and deliver highly effective campaigns for product releases, business needs, or conversion optimization
• Partner with field marketing to execute regional campaigns
• Measure and analyze campaign effectiveness and adjust strategies accordingly
• Work with product marketing, content, and design teams to create compelling collateral