1d ago
Customer Lifecycle Marketing Manager
Chicago or Seattle preferred
$130k-$160k / year
full-timesenior Hybridsoftware
๐ Tech Stack
๐ผ About This Role
You'll own data-driven customer lifecycle programs to maximize retention, expansion, and advocacy. Your core impact is driving product adoption and reducing churn through multi-channel campaigns. This role partners closely with Customer Success, Sales, and Product teams.
๐ฏ What You'll Do
- Design multi-channel upsell and cross-sell campaigns to drive revenue expansion
- Build and optimize retention programs to reduce churn
- Own customer advocacy programs for reviews and case studies
- Partner with Customer Success to design onboarding and activation journeys
๐ Requirements
- 6+ years in customer marketing or lifecycle marketing within B2B SaaS
- Deep expertise in data-driven customer programs across the post-sale journey
- Strong analytical skills with CDP, product analytics, and marketing automation experience
- Demonstrated ability to design experimentation frameworks (A/B testing) and optimize campaigns
โจ Nice to Have
- Experience in GRC, risk management, or compliance software
- Background in sales-led growth (SLG) B2B SaaS environments
- Track record of planning customer events or conferences
๐ Benefits & Perks
- ๐ฐ Equity options
- ๐ฅ Flexible health and wellness benefits
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Callยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Cross-functional Panelยท 60 min
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