💼 About This Role

You'll lead AlayaCare's global Product Marketing function, defining go-to-market strategy for a cloud-based platform empowering home healthcare providers. Your work will drive Enterprise expansion and sustain Mid-market growth through AI-enabled messaging and differentiation.

🎯 What You'll Do

• Lead product marketing team for go-to-market strategy and alignment.
• Define solution marketing approach for key segments in Canada and US.
• Own go-to-market execution for new products and features.
• Develop sales enablement assets including pitch decks and battle cards.
• Manage customer segmentation and pricing strategy.

📋 Requirements

• 10+ years product marketing experience in B2B SaaS.
• 5+ years in a leadership role overseeing teams and outcomes.
• Proven success marketing to Enterprise and Mid-market segments.
• Deep expertise in positioning, pricing, and competitive analysis.

✨ Nice to Have

• Experience in healthcare software or vertical SaaS.
• MBA or advanced degree.
• Practical application of AI to marketing work.

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 🏠 Hybrid work model with in-office collaboration days
• 📈 High-trust culture supporting growth and transparency
• 💡 Work with purpose transforming home healthcare
• 🌍 Global team across Canada, US, Australia, Brazil

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Panel Interview· 60 min