22h ago
Conversational Marketing Specialist
Bellevue, Washington; Chicago, Illinois; Toronto, Ontario, Canada
$108k-$148.5k / year
full-timemid Hybridcybersecurity
๐ Tech Stack
๐ผ About This Role
You'll manage and optimize Okta's website AI assistant to boost user engagement and conversions. You'll drive strategy through data analysis and performance reporting. This role offers the chance to shape cutting-edge conversational experiences in a high-impact security company.
๐ฏ What You'll Do
- Train and improve the website AI assistant for personalized user experience.
- Develop and maintain content governance strategy for the AI assistant.
- Create and distribute performance reports on conversational marketing efforts.
- Propose and implement A/B tests to optimize key performance indicators.
๐ Requirements
- 2-4 years of experience in digital marketing with analytics or content management.
- Proven experience creating and presenting performance reports to stakeholders.
- Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills.
โจ Nice to Have
- Direct experience managing and training AI-powered chatbots or virtual assistants.
- Experience with A/B testing and other optimization techniques.
๐ Benefits & Perks
- ๐๏ธ Equity (where applicable)
- ๐ฅ Health, dental, and vision insurance
- ๐ฐ 401(k)
- ๐ถ Parental leave
- ๐ Flexible spending account
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Callยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical/Portfolio Reviewยท 60 min
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