Tech Stack

Description

As Director, Marketing Analytics, you will bridge growth strategy and technical data stack, building frameworks to measure success and leading a team of analysts to transform raw data into actionable insights. You'll optimize marketing spend, improve customer acquisition, and drive retention.

Requirements

• Deep expertise in Marketing Analytics, Business Intelligence, or Data Science with several years in leadership
• Expert-level SQL and Python/R; proficiency with Tableau, Looker, or Power BI
• Deep experience with Google Analytics 4, Google Tag Manager, and CRM data (Salesforce/HubSpot)
• Strong grasp of statistical concepts: significance testing, regression analysis, experimental design
• Proven track record in SaaS or B2B marketing analytics with knowledge of MarTech Ecosystem

Responsibilities

• Develop long-term vision for marketing analytics ensuring data infrastructure supports business goals
• Design and manage multi-touch attribution models and Media Mix Modelling
• Lead development of predictive models like churn propensity and lead scoring algorithms
• Champion a test-and-learn culture with geo-holdout tests, A/B testing, and multivariate experiments
• Partner with growth team to allocate multi-million dollar budget effectively