4h ago

Marketing Manager, Creator Marketing

New York City, San Francisco, or Los Angeles

$125k-$150k / year

full-timemid Hybridmedia

💼 About This Role

You'll lead initiatives that drive creator acquisition, adoption, and engagement across Substack. You'll design and execute programs to activate creators and expand reach, working with Partnership Leads to translate local strategy into scalable marketing programs. This role combines strong analytical instincts with genuine creative ability.

🎯 What You'll Do

  • Lead and evolve the creator email lifecycle program.
  • Design, test, and optimize web page experiences for signups.
  • Develop copy for lifecycle touchpoints like emails and landing pages.
  • Use data and experimentation to optimize program performance.

📋 Requirements

  • 4-6+ years of experience in marketing.
  • Excellent writing skills for email copy and landing pages.
  • Strong analytical skills with marketing metrics and dashboards.
  • Familiarity with web optimization and A/B testing tools.

✨ Nice to Have

  • Experience in tech/creator economy.
  • Experience running social media and social ads.
  • Owned an email lifecycle or CRM program end to end.

🎁 Benefits & Perks

  • 💰 Equity for all full-time roles
  • 🏥 Exceptional benefits package
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