1d ago

Senior Manager, Product Marketing

Toronto, Ontario

$145k-$160k / year

full-timelead Remote

💼 About This Role

You'll lead and scale the product marketing function at Wave, managing a team while owning go-to-market execution. You'll drive adoption, conversion, and expansion in a product-led growth model. This role ensures product marketing operates as a true growth engine.

🎯 What You'll Do

  • Manage, mentor, and develop a team of Product Marketing Managers.
  • Own go-to-market strategy across major product launches and features.
  • Champion experimentation and learning across GTM and customer journeys.
  • Define activation and adoption milestones with Product and Data teams.

📋 Requirements

  • 7–10+ years of product marketing experience in SaaS.
  • Experience managing other Product Marketing Managers.
  • Operated in a product-led SaaS model with adoption-driven growth.
  • Expert at connecting positioning and GTM strategy to revenue outcomes.

✨ Nice to Have

  • Empathy for small business owners.
  • Strong customer-first mindset.
  • Comfortable influencing without authority.

🎁 Benefits & Perks

  • 🌍 Remote work flexibility.
  • 🏥 Comprehensive health benefits.
  • 💵 Competitive salary.
  • 📈 Growth opportunities.

🚩 Heads Up

  • Experience level of 7-10+ years may exceed typical 'senior' expectations.
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