🛠 Tech Stack

💼 About This Role

You'll shape how The Well is experienced by driving brand strength, increasing traffic, and unlocking commercial growth across one of Toronto's most prominent destinations. You'll lead integrated marketing strategies and brand programming that elevate the asset's value and guest experience.

🎯 What You'll Do

• Own and evolve The Well's brand strategy and narrative.
• Lead development of annual marketing plan aligned with asset priorities.
• Oversee programming, activations, and placemaking initiatives.
• Manage marketing budget, forecasting, and performance reporting.
• Lead and develop the Marketing team across brand, digital, and activations.

📋 Requirements

• 8+ years of experience in marketing or related roles.
• Experience leading marketing for a complex asset or retail environment.
• Proven ability to develop integrated marketing strategies driving traffic.
• Experience managing budgets and data-driven decision-making.

✨ Nice to Have

• Experience with placemaking or experiential marketing.
• Familiarity with specialty leasing or ancillary revenue models.

🎁 Benefits & Perks

• 🏖️ Permanent, Full Time position
• 💰 Competitive salary range $112k-$135k CAD
• 🏢 Onsite at The Well, Toronto

📨 Hiring Process

Estimated timeline: 3-6 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Panel Interview· 60 min