💼 About This Role

You'll lead growth and lifecycle strategy in an AI-driven SaaS environment, optimizing the full customer journey from acquisition to expansion. Your work directly influences how users discover, adopt, and engage with a fast-growing AI-powered platform. This role offers significant ownership over funnel performance and customer engagement initiatives.

🎯 What You'll Do

• Own and optimize the full customer funnel across signup, activation, trial, conversion, and retention.
• Design and execute lifecycle marketing strategies including onboarding, in-product messaging, and re-engagement.
• Lead trial-to-paid conversion initiatives with improved onboarding, upgrade journeys, and pricing communication.
• Develop and refine product positioning and messaging to strengthen market differentiation.
• Conduct funnel analysis, cohort tracking, and retention modeling to identify growth opportunities.

📋 Requirements

• 6+ years of experience in product marketing, growth marketing, or lifecycle marketing in SaaS.
• Proven experience managing self-serve B2C or low-ACV B2B SaaS funnels with measurable impact.
• Strong expertise in lifecycle marketing strategies including onboarding flows, winback campaigns, and in-product messaging.
• Exceptional copywriting skills for landing pages, email campaigns, and conversion-focused product communication.

✨ Nice to Have

• Experience with AI-powered products or platforms.
• Background in behavioral analytics and customer segmentation frameworks.
• Familiarity with growth experimentation and A/B testing tools.

🎁 Benefits & Perks

• 🏖️ Remote work from anywhere.
• 💰 Premium tooling access and software stipend.
• 📈 Milestone-based bonuses tied to growth performance.
• 📊 Equity participation aligned with long-term success.
• 🚀 Full ownership of lifecycle and funnel optimization.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Phone Screen· 30 min
2. 2Technical Interview· 60 min
3. 3Hiring Manager Interview· 45 min