about 3 hours ago

VP, Global Head of DTC

New York, NY

$275,000-$315,000 / year

full-timevppersonal care

Tech Stack

Description

You will define and execute the global DTC strategy for Harry's, Flamingo, Mando, and Lume, owning KPIs and leading senior leaders across brands. You'll balance global scale with local relevance, champion omnichannel consistency, elevate customer experience, and drive innovation to ensure digital commerce is central to the company's value proposition.

Requirements

  • 15+ years of leadership experience in DTC, global digital commerce, and digital strategy
  • Track record of scaling multi-brand or portfolio digital businesses with P&L ownership
  • Strong people leader with experience developing leaders and large global teams
  • Skilled at balancing brand differentiation with enterprise-wide scale and efficiency
  • Customer-obsessed with ability to translate customer needs into actionable strategies
  • Excellent communicator and influencer
  • Analytically fluent
  • Deep expertise in end-to-end DTC business within an omnichannel portfolio
  • Adept and experienced with digital platforms, e-commerce tech stacks, and modern UX/product practices
  • Experience partnering closely with engineers and technology partners
  • Strategic visionary with global mindset

Responsibilities

  • Define the Multi-Brand DTC Strategy
  • Deliver Across Portfolios
  • Lead and Develop Senior Leaders
  • Balance Global Scale with Local Relevance
  • Champion Omnichannel Consistency
  • Elevate the Customer Experience
  • Drive Innovation
  • Be the Voice of Digital at the Table
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