3h ago
Growth Marketing Manager, Paid Social
New York City, NY | San Francisco, CA
$118.5k-$163k / year
full-timemid Hybride-commerce
๐ Tech Stack
๐ผ About This Role
You'll drive paid social and retargeting programs for a wholesale technology platform connecting independent retailers globally. You'll execute high-impact growth experiments and optimize campaigns to hit KPI targets. This role offers the chance to leverage AI tools to streamline workflows and launch new channel tests.
๐ฏ What You'll Do
- Execute and scale retargeting campaigns to drive repeat purchases.
- Optimize paid social campaigns daily to hit growth and efficiency KPIs.
- Lead new pilot growth projects with quick implementation.
- Identify AI and automation opportunities to streamline campaign processes.
๐ Requirements
- 3-5 years hands-on paid social campaign management on Meta.
- Strong understanding of paid marketing metrics (CPM, CTR, CVR).
- Proficiency with marketing automation tools like Smartly, Hunch, Omneky.
- Analytical with SQL and data visualization skills (Mode, Tableau).
โจ Nice to Have
- Experience with AB testing and incrementality testing.
- Experience in a two-sided marketplace or with small business products.
- Experience in managing a cross-border program.
๐ Benefits & Perks
- ๐ฐ Competitive pay plus equity and comprehensive benefits.
- ๐ Flexible hybrid with 3 days in-office per week.
- โ๏ธ Remote flexibility up to 4 weeks per year.
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Callยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical/Case Interviewยท 60 min
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