1h ago
Senior Product Marketing Manager
Remote - US
full-timesenior Remotemental health technology
Description
You will be responsible for translating Modern Health's clinical differentiation and platform capabilities into compelling narratives for enterprise buyers, driving go-to-market success by sharpening competitive positioning and ensuring customer-facing messages reflect both business case and human value.
Requirements
- Experience in product marketing for B2B enterprise solutions
- Ability to translate clinical differentiation into compelling narratives
- Deep understanding of HR and benefits buyer landscape
- Strong market research and competitive analysis skills
Responsibilities
- Develop deep expertise in buying committee dynamics (CFO, CHRO, Benefits Operator, Risk/Compliance, Procurement), mapping priorities and objections
- Conduct ongoing market research to track competitive positioning, industry trends, and employer mental health investment shifts
- Build and maintain buyer personas and customer journey maps across B2B and B2B2C channels
- Develop and articulate clear, differentiated product positioning and messaging
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