1h ago

Senior Product Marketing Manager

Remote - US
full-timesenior Remotemental health technology

Description

You will be responsible for translating Modern Health's clinical differentiation and platform capabilities into compelling narratives for enterprise buyers, driving go-to-market success by sharpening competitive positioning and ensuring customer-facing messages reflect both business case and human value.

Requirements

  • Experience in product marketing for B2B enterprise solutions
  • Ability to translate clinical differentiation into compelling narratives
  • Deep understanding of HR and benefits buyer landscape
  • Strong market research and competitive analysis skills

Responsibilities

  • Develop deep expertise in buying committee dynamics (CFO, CHRO, Benefits Operator, Risk/Compliance, Procurement), mapping priorities and objections
  • Conduct ongoing market research to track competitive positioning, industry trends, and employer mental health investment shifts
  • Build and maintain buyer personas and customer journey maps across B2B and B2B2C channels
  • Develop and articulate clear, differentiated product positioning and messaging
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