🛠 Tech Stack

💼 About This Role

You'll lead digital acquisition and conversion optimization for a mission-driven telehealth company. You'll own the end-to-end pre-conversion customer journey, driving organic growth and optimizing every touchpoint. This role combines strategic leadership with hands-on execution using AI tools.

🎯 What You'll Do

• Own and optimize the marketing website as the primary conversion engine
• Lead migration from Sanity CMS to Webflow
• Build and run scaled test-and-learn landing page program
• Leverage AI tools for rapid site updates and optimizations
• Develop and execute comprehensive SEO and AI engine optimization strategy

📋 Requirements

• 7+ years of digital marketing experience with conversion optimization and organic growth
• 5+ years owning a digital experience function in direct-to-consumer environments
• Demonstrated AI proficiency using tools like Claude, Claude Code, v0, Cursor

✨ Nice to Have

• Experience with Webflow migration
• Background in performance medicine or health-tech
• Startup experience at 8-figure ARR companies

🎁 Benefits & Perks

• 💰 Competitive salary $165K–$195K + equity 0.01% – 0.1%
• 🏥 Health benefits (medical, dental, vision)
• 🏖️ Unlimited PTO
• 📈 Stock options
• 🏠 Remote work (USA or Canada)

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Case Interview· 60 min
4. 4Executive Interview· 45 min
5. 5Offer· 30 min

🚩 Heads Up

• Exclusion of Shopify-only backgrounds may artificially limit candidate pool
• Vague equity percentage range (0.01% – 0.1%) indicates early-stage risk