Tech Stack

Description

You will own the strategy, roadmap, and execution of iHerb's marketing technology ecosystem, leading integrations and optimizations of platforms like CDPs, orchestration tools, and CMS. You'll partner with Engineering, Marketing, Data, and external vendors to deliver scalable solutions that power personalization and lifecycle marketing.

Requirements

• 7+ years of Product Management experience in consumer software or e-commerce
• Hands-on experience with MarTech platforms (CDP, automation, CMS, PIM, DAM)
• Understanding of APIs, event-driven architectures, and data flows
• Proven ability to drive build vs. buy decisions and vendor evaluation
• Excellent communication and cross-functional collaboration skills

Responsibilities

• Own strategy, roadmap, and execution of MarTech platforms and integrations
• Lead build vs. buy decisions for CDP, orchestration, CMS, PIM, DAM, LSP
• Serve as product owner for third-party platforms (e.g., Simon AI, Braze)
• Partner with Engineering to design scalable integrations
• Define success metrics and KPIs for platform performance and adoption