💼 About This Role

You'll lead marketing plans for 25+ affiliate partners to grow subscription revenues using B2C and B2B strategies. You'll drive campaign execution with an ROI-driven approach and leverage technology and automation for affiliate and consumer needs. Your work will directly impact revenue growth for STAR India's distribution channels.

🎯 What You'll Do

• Develop and execute annual marketing plans for distribution to drive revenue.
• Manage B2C and B2B campaigns across TV, digital, print, radio, OOH.
• Analyze BARC data and competition to derive actionable insights.
• Track and manage marketing budgets and campaign performance metrics.

📋 Requirements

• MBA/PG from Tier I institute
• 8-9 years experience in media and growth marketing
• Strong media planning and campaign performance tracking skills
• Experience with BARC data analysis and large datasets

✨ Nice to Have

• Broadcast media or agency experience
• Entrepreneurial spirit with a test-and-learn mindset

🎁 Benefits & Perks

• 🏖️ Flexible PTO
• 💼 Professional development budget
• 🏥 Health insurance
• 🍽️ Meal vouchers
• 🏢 Onsite gym