4h ago

Industry Marketing Manager, Commercial

Arlington, VA
full-timesenior Hybridsatellite imagery / geospatial data

Description

You will drive demand for Planet's satellite data products in commercial industries like agriculture, energy, and insurance. You'll develop compelling narratives, arm sales teams with messaging and content, and execute marketing campaigns to grow the business.

Requirements

  • Bachelor's degree
  • 6+ years of B2B, product or solutions marketing
  • Experience marketing to agriculture, energy or insurance audiences
  • Excellent writing, communication, and presentation skills
  • Creative and analytical thinking with attention to detail

Responsibilities

  • Identify and prioritize key markets and expansion strategies in agriculture, energy, insurance
  • Shape internal positioning and messaging resources for GTM initiatives
  • Produce and maintain marketing assets and sales enablement tools
  • Partner with sales on account-specific marketing programs to support pipeline growth
  • Host customer-facing webinars and collaborate with technical teams on demos
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