Tech Stack

Description

You will own the full media strategy and execution across paid channels to accelerate Roku's advertising brand positioning. This role involves driving measurable results and ROAS by managing end-to-end campaigns, optimizing performance, and collaborating with cross-functional teams.

Requirements

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5+ years in media management scaling multi-million dollar budgets, ideally DTC or B2B.
• Deep hands-on platform expertise in LinkedIn, Google, Meta.
• Strong analytical skills with data tools (Looker, Google Analytics a plus).
• Experience with marketing attribution models and conversion tracking.

Responsibilities

• Own end to end paid media strategy across channels including Google Ads, YouTube, Meta, LinkedIn, Roku Ads, influencers, newsletters, podcasts.
• Develop and communicate media plans, testing roadmap, and creative priorities driving awareness, consideration, and conversion.
• Manage day-to-day campaign optimizations to improve efficiency and scale.
• Drive and track against media targets, manage projects and communications with paid media agency.
• Manage monthly budgets and allocation aligned with financial and marketing forecasts.