💼 About This Role

You'll lead KEEN's global marketing strategy and integrated marketing plans, translating consumer insights into cohesive go-to-market programs. You'll own the global GTM operating model and drive alignment across Product, Brand, and Regional teams. This role connects Strategy, Creative, and Sales to deliver unified, high-impact marketing.

🎯 What You'll Do

• Lead global marketing strategy and positioning for product and integrated marketing.
• Develop and execute integrated global go-to-market plans across functions.
• Manage product marketing and integrated marketing teams with resource allocation.
• Govern regional marketing plans and ensure global strategy adoption.

📋 Requirements

• 10+ years in product marketing, integrated marketing, or GTM leadership roles.
• 5+ years people leadership managing managers in global environment.
• Bachelor's degree in Marketing, Business, or related field.
• Deep expertise in product marketing, GTM strategy, and integrated campaigns.

✨ Nice to Have

• Experience in consumer goods, footwear, or apparel.
• Proven cross-functional leadership in matrixed organizations.
• Understanding of consumer behavior and brand building.

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Panel Interview· 60 min