💼 About This Role

You'll lead the marketing strategy for new B2C digital products in global markets. You will drive go-to-market strategies and optimize the full user journey from acquisition to monetization. This role offers significant autonomy and direct impact on revenue.

🎯 What You'll Do

• Define and own product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with strong LTV focus
• Conduct market and competitor research to drive growth hypotheses

📋 Requirements

• 5–7+ years of experience in B2C product or growth marketing
• Proven ability to impact core business metrics like revenue and retention
• Strong expertise in segmentation, positioning, and messaging frameworks
• Solid understanding of performance marketing channels (Google, Meta, TikTok)

✨ Nice to Have

• Experience with A/B testing and CRO
• Strong leadership in cross-functional organizations

🎁 Benefits & Perks

• 🏖️ 28 days paid vacation
• 💪 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for training and conferences
• 🩺 $1,000 annual health benefit

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Case Study or Presentation· 60 min