💼 About This Role

You'll lead go-to-market strategy for a product portfolio and drive cross-functional initiatives to maximize adoption and revenue. You'll own positioning and messaging for product and pricing launches. This role partners with executive leadership to shape market entries and sustainable growth.

🎯 What You'll Do

• Architect and own end-to-end GTM strategy for product portfolio
• Lead cross-functional task forces to resolve high-impact challenges
• Own positioning and messaging for product and pricing initiatives
• Own adoption, activation, and engagement targets for new launches

📋 Requirements

• 10+ years experience in product marketing or related field
• Proven GTM strategy expertise with successful launch track record
• Messaging and positioning frameworks experience including value propositions
• Data-driven mindset with KPI tracking and actionable recommendations

✨ Nice to Have

• MS/MBA in Marketing or related field
• Exceptional storytelling and executive presentation skills
• Advanced analytical skills for data analysis and market research

🎁 Benefits & Perks

• 🏖️ Flexible PTO
• 💰 Annual equity awards for top performers
• 📈 401(K) match vested immediately
• 🏥 Comprehensive medical, dental, vision
• 👶 Progressive parental leave

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Cross-functional Panel· 60 min
4. 4Executive Interview· 45 min

🚩 Heads Up

• Requires relocation to Austin, TX but unclear if remote flexibility is limited
• Job description mentions 'must be local' but also lists hybrid workplace type