💼 About This Role

You'll lead the marketing vision for The Well, a premier mixed-use destination in Toronto. Your impact includes driving traffic, strengthening brand positioning, and unlocking commercial growth across the asset. This role offers the chance to shape a landmark property's evolution through integrated strategies and scalable programs.

🎯 What You'll Do

• Develop and execute annual marketing plan and calendar aligned with leasing strategy.
• Own programming and events that drive traffic, engagement, and placemaking.
• Manage marketing budget, including forecasting, variance analysis, and performance reporting.
• Lead the marketing relationship with tenants, providing strategic guidance and alignment.
• Lead and develop the Marketing team across brand, digital, and activations.

📋 Requirements

• 8+ years of experience in marketing or related roles with strategy and execution responsibility.
• Experience leading marketing for a complex asset, destination, or retail environment.
• Proven ability to develop and execute integrated marketing strategies driving traffic and commercial performance.
• Experience managing budgets, forecasting, and data-driven decision-making.

✨ Nice to Have

• Experience with placemaking, programming, or experiential marketing.
• Familiarity with specialty leasing, sponsorship sales, or ancillary revenue models.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Panel Interview· 60 min