Description

You'll own the end-to-end customer journey across web and in-product surfaces, orchestrating scalable, self-serve experiences that drive conversion and adoption. Using behavioral insights and AI-enabled optimization, you'll improve how customers discover, evaluate, and activate our products globally.

Requirements

• 8-10+ years leading digital experience, content, growth, or web strategy in B2B or product-led environment.
• Proven experience owning complex multi-stage customer journeys tied to business outcomes.
• Deep understanding of PLG motions, self-serve funnels, and activation metrics.
• Strong analytical mindset with hands-on experience in funnel analysis and experimentation.
• Experience operating at global scale with localization and regional optimization.

Responsibilities

• Own and optimize the full digital customer journey from awareness to activation and sales engagement.
• Conduct funnel diagnostics to identify friction and growth opportunities using behavioral data and experimentation.
• Design self-serve journeys and product-led pathways in partnership with Product and Growth teams.
• Evolve web experience for AI search readiness, including AEO, structured content, and schema strategy.
• Lead global, multi-market optimization through localization and regional SEO/AEO strategies.