Description

You will shape how PebblePost’s solutions are positioned and brought to market, sitting at the intersection of product, sales, and marketing. Partner with teams to define go-to-market strategies, develop compelling messaging and enablement materials, and translate customer insights into impactful positioning that drives adoption and growth.

Requirements

• 5+ years of product marketing experience in AdTech, MarTech, or B2B SaaS.
• Experience leading GTM launches with measurable improvements in retention and revenue.
• Proven ability to craft product positioning and messaging and create sales enablement materials.
• Ability to synthesize customer research into segmented messaging frameworks and strategies.
• Experience working at growth-stage companies with a self-directed, builder mindset.

Responsibilities

• Develop and refine product positioning and messaging based on customer feedback, data, and competitive insights.
• Plan and execute go-to-market (GTM) strategies for new products, features, and updates.
• Conduct market research and competitive analysis to identify industry trends and differentiators.
• Partner with Sales Enablement to build tools like pitch decks, one-pagers, and battle cards.
• Track and analyze product marketing KPIs and iterate on campaigns to improve performance.