7h ago

Brand Media Lead

Dallas, TX; New York, NY

$90,000-$130,000 / year

full-timemidmarketing and advertising

🛠 Tech Stack

💼 About This Role

You'll join a collaborative team at PMG to lead sports and innovation media partnerships for Nike, working at the intersection of sport, culture, and performance-driven media strategy. You'll shape modern media partnerships that extend beyond traditional publisher buys and drive measurable business impact. This role offers the opportunity to mentor junior team members and strengthen publisher relationships across the evolving sports and media ecosystem.

🎯 What You'll Do

  • Lead strategy, negotiation, and execution of sport and culture driven media partnerships for Nike.
  • Identify and evaluate publishers, streaming platforms, and athlete-led channels aligned with Nike's audience strategy.
  • Translate strategic concepts into scalable activation plans with custom partnerships.
  • Own end-to-end oversight of integrated campaigns across direct partnerships, display, video, CTV, and audio.
  • Partner with programmatic teams to align direct and biddable investments and guide budget allocation.

📋 Requirements

  • 4+ years in digital media strategy, campaign management, or media partnerships.
  • Proficiency in account planning and brand media.
  • Experience supporting sport-focused or culturally driven brands.
  • Familiarity with live sports media, streaming distribution models, or NIL ecosystems.
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