1d ago

Customer Marketing Senior Associate

New York City

โœจ $85k-$110k / yearest.

full-timemidgaming

๐Ÿ’ผ About This Role

You'll lead promotional strategy execution for FanDuel Predicts, working cross-functionally to drive customer engagement and retention. Your work will directly impact a critical revenue-driving lever while helping shape the broader loyalty ecosystem. This is an opportunity to operate at the intersection of strategy and execution in a high-growth gaming environment.

๐ŸŽฏ What You'll Do

  • Support development of Predicts promotional strategy including frameworks and seasonal approaches.
  • Ensure all promotions are operationally ready and seamlessly executed across teams.
  • Lead forecasting and performance tracking for all Predicts promotions.
  • Conduct competitive analysis to identify opportunities for differentiation.
  • Identify inefficiencies and build scalable promotional workflows and playbooks.

๐Ÿ“‹ Requirements

  • 3+ years of marketing experience, preferably in gaming, sports, or regulated industry.
  • Proficiency in data manipulation with Excel (VLOOKUP, Pivot Tables, SUMIF).
  • Strong analytical and data-driven mindset with ability to translate results into recommendations.
  • Experience with promotions, loyalty programs, and customer retention strategies.

โœจ Nice to Have

  • Bachelor's degree or equivalent experience.
  • Knowledge of sports and heavily regulated industry experience.
  • FanDuel or competitive product usage experience.

๐ŸŽ Benefits & Perks

  • ๐Ÿ–๏ธ Generous PTO and sick leave.
  • ๐Ÿ’ฐ Annual bonus and long-term incentive opportunities.
  • ๐Ÿฅ Health plans including fertility, family planning, and mental health support.
  • ๐Ÿ‹๏ธ Fitness benefits and pet insurance.
  • 401k with up to 5% match.

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Cross-functional Panelยท 1 hour
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