1d ago
Customer Marketing Senior Associate
New York City
โจ $85k-$110k / yearest.
full-timemidgaming
๐ผ About This Role
You'll lead promotional strategy execution for FanDuel Predicts, working cross-functionally to drive customer engagement and retention. Your work will directly impact a critical revenue-driving lever while helping shape the broader loyalty ecosystem. This is an opportunity to operate at the intersection of strategy and execution in a high-growth gaming environment.
๐ฏ What You'll Do
- Support development of Predicts promotional strategy including frameworks and seasonal approaches.
- Ensure all promotions are operationally ready and seamlessly executed across teams.
- Lead forecasting and performance tracking for all Predicts promotions.
- Conduct competitive analysis to identify opportunities for differentiation.
- Identify inefficiencies and build scalable promotional workflows and playbooks.
๐ Requirements
- 3+ years of marketing experience, preferably in gaming, sports, or regulated industry.
- Proficiency in data manipulation with Excel (VLOOKUP, Pivot Tables, SUMIF).
- Strong analytical and data-driven mindset with ability to translate results into recommendations.
- Experience with promotions, loyalty programs, and customer retention strategies.
โจ Nice to Have
- Bachelor's degree or equivalent experience.
- Knowledge of sports and heavily regulated industry experience.
- FanDuel or competitive product usage experience.
๐ Benefits & Perks
- ๐๏ธ Generous PTO and sick leave.
- ๐ฐ Annual bonus and long-term incentive opportunities.
- ๐ฅ Health plans including fertility, family planning, and mental health support.
- ๐๏ธ Fitness benefits and pet insurance.
- 401k with up to 5% match.
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Cross-functional Panelยท 1 hour
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